Meet Your Fractional
Head of Growth

Every business looking for aggressive growth needs two things: speed & execution. We craft algorithms (working systems) to deliver laser-focused growth - let's build yours.

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Trusted by Industry leaders & startups for growth:

How We Work

We partner with your team to optimize your entire marketing funnel, because we believe that the best results come from collaboration. We use our expertise in growth marketing to help you level up your marketing game and exceed your goals. Whether you're a co-founder or marketing lead, we'll be with you every step of the way.

Case Study

378% Growth Increase

6 Months
5,500+ New Customers
The rocky algorithm
  • Strategic goal setting
  • Full funnel strategy
  • Creative strategy
  • Paid Acquisition MGMT
  • Retention strategy
  • Conversion rate optimization
Call outs:
  • Optimized offer and funnel to grow 378% while maintaining a 80% subscriber customer rate
  • Developed cross selling strategy to scale product offerings and improve user experience

$9M+ Profitable Revenue

24 Months
11,500+ New Customers
The Candace & Basil Algorithm
  • Profitability KPI setting
  • Full funnel strategy
  • Paid Acquisition MGMT
  • Retention strategy
  • Conversion rate optimization
  • Product market testing
Call outs:
  • Built a loyal customer base through owned email and SMS channels
    ‍
  • Allowed Candace & Basil to create a personalized experience for their audience, resulting in 30% growth in their total revenue from email and SMS alone
    ‍
  • Scaled top sellers to fit customer needs and wants, while aligning with business objectives including profitability, experience, and strategic brand direction 

Why Choose Fractional?

We produce results without breaking the bank. Working with a consultant is lower risk and cost compared to hiring a full-time employee.

We love a good challenge. Access to a highly experienced consultant who has worked in a variety of industries and overcome growth challenges.

We're all about building meaningful relationships. Direct access to the consultant, allowing for faster execution and more personalized service compared to working with an agency.

Here's why you should choose us:

Some of Our Work

We'll let the creative speak for itself...

How We’ll Help You Grow

Analytics
Strategic Planning
Conversion Rate Optimization
Performance Ads
Email & SMS

Growth Offers

Fractional Head of Growth
Unlock the true potential of your business with our Fractional Head of Growth service. We are the catalyst that ignites exponential growth, combining strategic expertise with a relentless drive for success. Here's why you need us by your side:
High-level growth strategies: Propel your business forward.
In-depth market research and analysis: Data-driven recommendations.
Collaborative magic: Spark innovation, drive results.
Identification of growth opportunities: Uncover untapped potential
Paid search and social ads management: Maximize ad spend.
Persona development and audience research: Understand your target audience.
Email and SMS flows/campaigns: Nurture leads, drive conversions.
Performance creative ideation/design: Compelling visuals, captivating copy.
Funnel design: Optimize the path to conversion.
Book your intro call
Performance Marketing
Achieve unparalleled results with our Performance Marketing services. We specialize in driving measurable outcomes and maximizing your return on investment. Here's how we can supercharge your marketing efforts:
Data-driven strategies: Optimize your marketing budget with insights.
Paid search and social ads: Maximize ad performance and ROI.
Collaborative magic: Spark innovation, drive results.
Conversion rate optimization: Improve user experience, boost conversions.
Email and SMS marketing: Engage leads with personalized campaigns.
Affiliate marketing: Expand reach through strategic partnerships.
Remarketing campaigns: Convert interested prospects.
A/B testing and optimization: Continuously improve performance.
Performance tracking and analytics: Measure and optimize results.
Holistic campaign management: Amplify results across channels.
Book your intro call

Our Reputation

Aba

Founder, Rocky Health

Since working with Youssef as our Fractional Head of Growth, we’ve been able to scale our revenue by over 370% in just 6 months to prepare for our next round of funding.
Youssef wrote the playbook. He understood customers’ needs, optimized their journey and retention, and ultimately transformed our creative ad performance. His leadership and communication are unmatched and we plan to continue working with Youssef.

Gaurav

President, Candace & Basil
furniture

Youssef has been an essential part of our growth for six years; leading projects in media planning, creative development, and retention strategy. He's an expert in achieving tangible results. With Youssef's help, we reached mid 7-figure revenue, boosted our customer base by over 350% in a single year, and met our aggressive goals and KPIs. Highly recommend Youssef for his exceptional expertise in driving growth

Jacqueline Mills

Brand Director, Mojo

Youssef was a crucial member of our startup team, providing strategy, production, and execution with limited resources. His innovative thinking and passion for his work consistently kept us ahead in the ever-changing performance marketing space. Thanks to Youssef’s contributions, our meta sales grew by an incredible 5000%, a testament to the effectiveness of his performance marketing strategies and execution.

Shane

Founder, NAMA CLO

I wholeheartedly recommend Youssef Mroueh for any growth marketing or advertising role. His exceptional skills, unwavering commitment, and collaborative spirit make him an invaluable asset to any organization. I have no doubt that Youssef will continue to excel and achieve remarkable success in his future endeavors.

Peter

Co founder abacus agency - partner at academy inc

Youssef led our performance marketing team and was instrumental to the rapid success and growth of our company. He’s managed over $10 million of media spend for some of Canada’s biggest and most iconic brands. Youssef knows the ins and outs of the business and you can trust him to revolutionize your brand.

Zachary

foreplay.co
nomadicfabircs.com

Youssef was solid addition to our team and played an instrumental role in our clients success. We needed speed and execution for our e-commerce campaigns and he delivered. He was a strong communicator and a team player when we needed it most.

Denis

Mentor & Director or performance - Academy inc.

Youssef has been a valuable member of our Performance Marketing team. His contributions are a direct link to his personal strengths which include problem-solving abilities, having a strong bias for action (activator strength), desire to provide input into processes and carry a great amount of responsibility for tasks assigned. Youssef is a savvy digital marketer who understand modern concepts from a practical standpoint and is never afraid to experiment, to test new ideas or ways of approaching the problems.

Bucky

Mentor & co founder finni health

Youssef is the growth marketing expert you need on your team and will scale any campaign he gets his hands on. He identifies gaps in your paid acquisition funnel and confronts obstacles head-on. Highly recommend!

Frequently asked Questions

What is a Fractional Head of Growth, and how can it benefit my business?

Your Fractional Head of Growth will work closely with your team to understand your business goals, analyze market trends, and develop tailored growth strategies. They will then lead the execution of these strategies, leveraging their experience and expertise to drive measurable results and achieve your growth targets.

How can a Fractional Head of Growth help me develop and execute growth strategies?

Your Fractional Head of Growth will work closely with your team to understand your business goals, analyze market trends, and develop tailored growth strategies. They will then lead the execution of these strategies, leveraging their experience and expertise to drive measurable results and achieve your growth targets.

What growth marketing services do you offer?

We offer a comprehensive range of growth marketing services, including paid search and social ads management, persona development and audience research, email and SMS flows/campaigns, performance creative ideation/design, and funnel design. Our goal is to optimize every aspect of the marketing funnel and help your business stand out and convert leads effectively.

How do you optimize paid search and social ads?

Our experts use data-driven insights to optimize your paid search and social ads. We conduct thorough keyword research, create compelling ad copy, and closely monitor performance metrics. By continuously analyzing the data and making strategic adjustments, we maximize your ad spend, improve click-through rates, and drive conversions.

How can you help improve conversion rates and performance creative?

We specialize in conversion rate optimization and performance creative management. We conduct thorough analyses of your website or landing pages, identify areas of improvement, and implement strategic changes to enhance user experience, optimize calls-to-action, and increase conversion rates. Our team also excels in creating visually appealing and engaging ad creative that captivates your target audience and drives results.

How do you approach persona development and audience research?

Persona development and audience research are crucial for targeted marketing. We conduct comprehensive research to understand your target audience, their behaviors, preferences, and pain points. By creating detailed buyer personas, we develop personalized marketing strategies that resonate with your audience and increase engagement and conversions.

How can your email and SMS flows/campaigns benefit my business?

Our email and SMS flows/campaigns are designed to nurture leads and drive conversions. We create engaging and personalized content, develop automated email and SMS sequences, and optimize the timing and messaging. This helps to build strong relationships with your audience, increase brand loyalty, and drive revenue.

What is funnel design, and why is it important for growth marketing?

Funnel design involves mapping out the customer journey and optimizing each stage of the marketing funnel to maximize conversions. We analyze your current funnel, identify areas of improvement, and implement strategies to streamline the user experience, remove obstacles, and drive prospects towards conversion. This ensures that your marketing efforts are efficient and effective in generating results.

Age**y vs Fractional

A fractional head of growth will cut lead time by 60% so you can get growing.

Age**y
Fractional
Speed of Service
Unnecessary Retainer Fees
1:1 Access
Personalized Scope
Core Team (No Swapping Teams
Senior Level Execution

Looking for Clarity & Lightning Fast Execution?

Let’s see if there’s a fit for us to work together, send your URL and ahead of our call we’ll do some research and come with one free win for you.

Book your intro call